fypnow

Data requests

TikTok data for publishers and agencies

FYPNow tracks which TikToks and YouTube Shorts are outperforming in dozens of niches, and analyses why. Publishers can use our numbers for free. Agencies and brands can have us gather, clean and deliver data on their own questions.

Journalists and publishers

Free, with a link

Use any stat from our studies, or ask for a custom cut of the same data for a story. Credit FYPNow with a link to the source.

  • Stats and charts from our published studies
  • Custom cuts, such as one niche’s benchmarks or a month’s breakouts
  • A founder comment on the numbers if you need one
Request data for a story

Agencies, brands and researchers

Custom reports and raw data

Tell us your budget and what you are looking for. We gather, clean and deliver a report, the raw data, or both, scoped to what you need.

  • Written reports with charts and example videos
  • Cleaned datasets as CSV or Google Sheets
  • One-off projects or a recurring monthly report
Send your brief and budget

Or email [email protected] directly.

What agencies ask us for

A few examples. If your question is about what is working in short-form video, send it over.

How a custom project works

  1. 1

    Send your brief and budget

    Tell us what you want answered, which niches and platforms, and what you can spend.

  2. 2

    We scope it

    We reply with what we can deliver for that budget and a timeline, before any work starts.

  3. 3

    We gather and clean the data

    We collect the videos, run our analysis, remove duplicates and junk, and check the numbers.

  4. 4

    You get a report, raw data, or both

    A written report with charts, a cleaned spreadsheet, or both, depending on what you asked for.

Studies you can cite today

Each one explains its method and sample size. Free to quote with a link.

TikTok engagement benchmarks

2,966 viral TikToks. Median engagement 7.49%, top 10% at 13.59%+, broken down by niche.

TikTok hook types analysed

2,584 TikToks. Shock hooks get the most views but the lowest engagement.

Calls to action on TikTok

89% of the videos have no call to action, and those engage better.

The anatomy of a TikTok video

Length, hook timing, scene pacing and audio, against saves and shares.

Do TikTok hashtags work?

Around 3,000 videos: what #fyp and hashtag count do to views.

Monthly TikTok trends report

The most-viewed TikToks of September 2026 across 23 niches, with view counts.

Questions

Is the data free for journalists and publishers?
Yes. Anything from our published studies, and simple custom cuts of the same data, is free to use in an article. All we ask is that you credit FYPNow with a link to the study or to fypnow.com.
How much does a custom report cost?
It depends on the scope: how many niches, how many videos, how far back, and whether you want a written report, raw data or both. Send us your brief with a budget and we will tell you what we can deliver for it before any work starts.
Can I get the raw data instead of a report?
Yes. We can deliver a cleaned dataset as CSV or Google Sheets, scoped to your brief, on its own or alongside a written report.
Which platforms do you cover?
TikTok, and YouTube Shorts for many niches. Tell us what you need and we will say up front if a platform or niche is not something we can cover well.
Where does the data come from?
Publicly available videos and their public metrics (views, likes and comments, plus shares and saves on TikTok), along with our own AI analysis of each video’s hook, structure and format. We do not have access to private account analytics. FYPNow is not affiliated with TikTok or YouTube.
Can I just use FYPNow myself instead?
If you want to explore the data yourself, every paid plan includes niche tracking, video analysis, an API and an MCP server. A custom report is for when you want us to do the gathering, cleaning and write-up for you.