Independent comparison
Exolyt vs Pentos
Two dedicated TikTok analytics tools that get shortlisted together and are built for different buyers: Exolyt for brand monitoring at agency scale, Pentos for catching sounds and hashtags before they peak.
Last updated 2026-08-19
Exolyt
TikTok social intelligence and analytics suite for brands and agencies
Pentos
TikTok analytics for tracking profiles, hashtags, sounds and campaigns
Quick Verdict
Exolyt if you are a brand or agency and the question is "what is being said about us on TikTok" — sentiment, share of voice, comment monitoring, with onboarding included. Pentos if the question is "what audio and hashtags are about to take off", especially in music. Exolyt is the deeper monitoring platform and costs accordingly; Pentos is the sharper trend instrument at a price an individual can justify. Neither analyses the creative inside a video.
Exolyt and Pentos are both TikTok-only analytics tools, which is rarer than it sounds — most of the category is a multi-network suite with a TikTok tab. That shared focus is why they end up on the same shortlist, and it hides a real difference in who they were built for.
Exolyt is a social intelligence platform. Its centre of gravity is monitoring: sentiment analysis, share of voice, comment tracking, and benchmarking across any public account, with human onboarding and support. It is sold to brands and agencies, and the pricing reflects that — a free Basic tier, then a jump into quoted plans.
Pentos is a tracking dashboard with a specialism. It monitors profiles, hashtags and campaigns like most of the category, but its distinctive strength is sound and song tracking — surfacing rising audio before it peaks. That has made it a favourite among musicians, labels and music marketers, and its entry pricing is materially more accessible, commonly cited around $39/month.
This page is neutral. Both are competitors of ours, and we have separate head-to-head pages for each.
Feature Comparison
| Feature | Exolyt | Pentos |
|---|---|---|
| Social listening & sentiment | Core strength: sentiment analysis, share of voice, comment monitoring at scale | Not a focus. Tracking and trend dashboards rather than conversation analysis |
| Sound & song trend tracking | Covered, but not the headline capability | Signature strength: rising songs and audio surfaced before they peak |
| Profile & hashtag monitoring | Any public account, with benchmarking | Any public profile, hashtag or campaign |
| Data export & reporting | Agency-grade reporting with onboarding support | Strong export orientation for external reporting |
| Human onboarding & support | Included — a genuine differentiator at the agency tier | Self-serve with standard support |
| Per-video creative analysis | None. Metrics, not creative breakdown | None. Metrics and trends, not creative breakdown |
| Who it is priced for | Brands and agencies. No real creator tier | Individuals and small teams, with agency tiers above |
Social listening & sentiment
Core strength: sentiment analysis, share of voice, comment monitoring at scale
Not a focus. Tracking and trend dashboards rather than conversation analysis
Sound & song trend tracking
Covered, but not the headline capability
Signature strength: rising songs and audio surfaced before they peak
Profile & hashtag monitoring
Any public account, with benchmarking
Any public profile, hashtag or campaign
Data export & reporting
Agency-grade reporting with onboarding support
Strong export orientation for external reporting
Human onboarding & support
Included — a genuine differentiator at the agency tier
Self-serve with standard support
Per-video creative analysis
None. Metrics, not creative breakdown
None. Metrics and trends, not creative breakdown
Who it is priced for
Brands and agencies. No real creator tier
Individuals and small teams, with agency tiers above
Pricing Comparison
| Tier | Exolyt | Pentos |
|---|---|---|
| Free / trial | Free Basic plan with reduced features | Affordable entry "Trends Pro" tier |
| Entry tier | No true creator tier — paid plans skew to brands | Entry trends tier commonly cited around $39/month |
| Mid tier | Mid to higher tiers priced for brands and agencies | Higher tiers for full analytics and custom dashboards |
| Top tier | Custom enterprise with onboarding, training and the full listening suite | Top tier with custom dashboards and larger limits |
Free / trial
Free Basic plan with reduced features
Affordable entry "Trends Pro" tier
Entry tier
No true creator tier — paid plans skew to brands
Entry trends tier commonly cited around $39/month
Mid tier
Mid to higher tiers priced for brands and agencies
Higher tiers for full analytics and custom dashboards
Top tier
Custom enterprise with onboarding, training and the full listening suite
Top tier with custom dashboards and larger limits
Choose Exolyt if…
- →You are a brand or agency and reputation monitoring is a standing job
- →Sentiment, share of voice and comment tracking are deliverables you owe someone
- →You want human onboarding rather than working it out yourself
- →Budget is departmental rather than personal
Choose Pentos if…
- →Catching a sound or hashtag on the way up is the point
- →You work in music — labels, artists, or music marketing
- →You need an entry price an individual can justify
- →Export for external reporting matters more than in-app listening
Bottom Line
These tools are shortlisted together and bought by different people. Exolyt is the deeper platform and the right answer when TikTok monitoring is an organisational function with a budget behind it. Pentos is the better instrument for trend timing, especially audio, at a price that does not require a business case. The thing neither does is explain why a video held attention — both stop at the metrics, so if your problem is that your content is not landing, neither tool diagnoses it.
Full disclosure
We make a TikTok tool, and it isn't either of these
If you got here because you want to know why videos in your niche are working rather than what is being said or what is trending, that is a third category. FYPNow does per-video AI analysis, niche monitoring and script generation, and we publish honest head-to-heads against both tools on this site.
See how FYPNow compares to the tools it does overlap with →Frequently Asked Questions
Is Exolyt or Pentos better for TikTok analytics?
It depends on the job. Exolyt is better for brand monitoring — sentiment, share of voice, comment tracking — at agency scale. Pentos is better for trend and sound timing at a price an individual can afford. They are not really substitutes.
Which is cheaper, Exolyt or Pentos?
Pentos, clearly, at the entry point — its trends tier is commonly cited around $39/month. Exolyt has a free Basic plan but its paid tiers are quoted for brands and agencies with no true creator option.
Does either tool track trending sounds?
Both touch sounds, but Pentos is the specialist. Surfacing rising songs and audio before they peak is its signature capability and the main reason music marketers pick it.
Do Exolyt or Pentos analyse individual videos?
Not in a creative sense. Both report the metrics a video produced. Neither watches the video, so there is no hook classification, scene breakdown, pacing or retention analysis in either.
Can I use both Exolyt and Pentos?
An agency doing both brand monitoring and music campaigns might. For most buyers the overlap on profile and hashtag tracking makes paying for both hard to justify.