TikTok Engagement Rate Calculator
Calculate your TikTok engagement rate instantly. Enter your video metrics below and get your engagement rate with industry benchmarks.
Enter your video metrics and click calculate to see your engagement rate.
What is TikTok Engagement Rate?
TikTok engagement rate measures how actively your audience interacts with your content. It's calculated by dividing the total number of engagements (likes, comments, shares, and saves) by the number of views, then multiplying by 100.
A good TikTok engagement rate typically falls between 3-6%. Rates above 6% are considered great, and above 10% is exceptional. However, engagement rates vary by niche, audience size, and content type.
How to Calculate TikTok Engagement Rate
The formula is: ((Likes + Comments + Shares + Saves) / Views) x 100
For example, if your video has 50,000 views, 3,000 likes, 150 comments, 200 shares, and 500 saves, your engagement rate would be: ((3,000 + 150 + 200 + 500) / 50,000) x 100 = 7.7% — which is a great engagement rate.
Why Save Rate Matters Most
While likes are the most common form of engagement, saves are the strongest signal to TikTok's algorithm. When someone saves your video, they're telling TikTok this content is valuable enough to revisit. A high save rate often correlates with videos that get pushed to wider audiences.
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