Hook score & video coaching
How we score the opening, what we measure across the whole video, and how the fixes are chosen.
Every analysed video gets a hook score (0–100) and a coaching report: specific fixes, each backed by a number from your video and the same number for videos that won.
The hook score
The hook score is the sum of five parts, each judged on the first 3 seconds: stops the scroll (0–25), clear promise (0–25), curiosity (0–20), specific (0–15) and words, visuals and text agree (0–15). The weakest part is highlighted as your biggest gain. Most videos land between 40 and 75; 85+ is rare.
Next to the score you also see measured facts about the opening:
- First spoken word: when you start talking, measured from the transcript.
- First cut: when the picture first changes, measured from the scenes.
- Text on screen in the first second: most people watch muted.
- Hook type and whether the opening opens a question (an open loop) and promises something.
- Hook lands: the model’s estimate of when the hook pays off. Treat it as approximate.
What else we measure
- Payoff: when the first answer, result or reveal arrives, and how far into the video that is.
- Talking: words per second (overall and in the first 5 seconds), the longest pause and when it happens, filler words per minute.
- Pacing: average scene length, the longest shot and when it starts, cuts in the first 3 seconds.
- Visuals: on-screen text and captions.
- Length, structure, sound and hashtags: length against the winners’ range, call to action and its timing, whether winners use your sound and your hashtags.
Who you are compared with
Winners are analysed videos that got 10× or more views than the creator has followers, or passed 100K views. Every video is compared with winners across all niches, and with winners in its niche once enough of that niche’s winners have been analysed (the page tells you how many). Pick a different niche with “Compare with”.
How fixes are chosen
- We only flag something when winners actually differ from low performers on it. If fast talkers don’t win more in the data, we won’t tell you to talk faster.
- A fix needs your number to sit outside the winners’ usual range (their middle 50%) and at least 20 winners to compare with.
- Fixes are ranked by how far off you are and how much that area matters (hook and payoff first). Each one says what, where (with a timestamp you can click) and how to change it.
- We also show what’s working, so you know what to keep.