Concepts/Hook score
Hook score
A single 0–100 number for how well a video earns the next three seconds of attention.
Updated Jun 13, 2026·5 min read
The first 2–3 seconds of a short-form video do most of the work. The hook score condenses how well those seconds perform into one number you can compare across videos and creators.
What goes into it
- Time-to-hook — how quickly the core tension or promise lands. Top performers hit it before 2.1s.
- Visual entry — whether the first frame is a dead cold-open or an immediate face/motion.
- Audio alignment — whether the sound's peak lines up with the reveal.
- Text overlay — whether a hook line is on screen in the first 3 seconds (most viewers watch muted).
Hook score is benchmarked against 2M analyzed videos in the same niche — a 74 in beauty isn't the same raw signal as a 74 in finance, but both mean "above average for your lane."
How to read it
- 80–100 — strong. Replicate this opener.
- 60–79 — solid but improvable; check the fixes.
- Below 60 — the hook is costing you reach. Start here.
Improving it
Every analysis lists the specific reasons a hook scored the way it did, and links to AI rewrites. The most common single fix is simply cutting the intro so the hook lands sooner.
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