Glossary

Terms

• Hook score — 0–100 rating of a video's opening.
• Retention curve — % of viewers remaining over time.
• Scene pacing — frequency of shot changes; a retention proxy.
• Velocity — rate of change in a trend's daily uses.
• Window — a trend's stage: Early, Mid or Peaking.
• Connected account — an owned account that auto-syncs.
• Tracked creator — a public account analyzed on demand.
• Content fingerprint — the format/signal/production tags of a video.