Retention & scene pacing

TikTok and YouTube only show a video’s real retention curve (how many viewers are still watching at each second) to its owner, in their own analytics. fypnow doesn’t receive it, so we don’t pretend to show it.

What we measure instead

• Dead spots: the longest single shot and the longest pause in speech, with timestamps. These are where viewers most often swipe.
• Payoff timing: how long viewers wait for the first answer or result, and whether it comes after the halfway point.
• Opening: first spoken word, first cut, text on screen in the first second.

Faster cutting isn’t automatically better

Across the videos we’ve analysed, winners actually average longer scenes than low performers. So the coaching never tells you to cut faster just because. It flags long dead stretches and late payoffs, compared with winners, which is where viewers actually leave.