The videos breaking out in your niche, every Monday.
We pick the TikToks that beat their creator’s following by the widest margin last week, show you why they worked, and give you one idea to film.
@taraacooley124× their following · 1.2M viewsCuriosity gap: “TikTok wonder what the inside of this SF mansion looks like”
@gabe.mose115× their following · 1.1M views
@substox.com108× their following · 278K viewsCuriosity gap: “Tony Soprano and Carmela discussing ‘REITs’ followed by a definition overlay.”
What’s in every issue
A two-minute read. Every video links to the original.
Your niche’s top 3
The three videos in your niche that outperformed their creator’s audience the most last week.
Why they worked
The hook each one opened with, so you can see the pattern, not just the views.
Across all niches
The biggest breakouts of the week anywhere, for ideas from outside your lane.
One idea to film
A concrete video idea built from what broke out, ready for this week.
Why “beat their following”, not “most views”
Big accounts get big views on almost anything. A video that reaches many times more people than its creator has followers was pushed by the algorithm on its own merits. That’s the idea worth copying.
Pick one of 23 niches, or name your own
Questions
Is it free?
Yes. The newsletter is free and you don’t need a fypnow account.
When does it arrive?
Every Monday, covering the week before.
What if my niche isn’t listed?
Choose “Other” and type it in. Until we track it, you get the top breakouts across all niches, and the niches readers ask for most are the ones we add next.
Can I unsubscribe?
Any time, with the link at the bottom of every email.