TikTok CPM Calculator
Calculate your TikTok CPM (cost per 1,000 impressions) from campaign cost and impressions, or flip it around to estimate how many impressions a budget should buy at a target CPM.
CPM = (cost / impressions) × 1,000.
Your CPM
$2.00
per 1,000 impressions
What Is CPM on TikTok?
CPM stands for cost per mille, the cost for every 1,000 impressions. Whether you are buying TikTok ads or pricing a sponsored post, CPM lets you compare campaigns on a level playing field regardless of total spend or reach.
How to Calculate CPM
The formula is CPM = (cost / impressions) × 1,000. For example, $500 spent for 250,000 impressions is ($500 / 250,000) × 1,000 = $2.00 CPM. To go the other way, use the reverse mode: impressions = (budget / CPM) × 1,000.
Using CPM to Price Sponsored Posts
If a brand offers you a flat fee, divide it by your expected impressions and multiply by 1,000 to see the implied CPM, then compare that to typical rates. For the bigger monetization picture, see our TikTok Money Calculator or read the TikTok monetization guide.
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