TikTok Brand Deal Calculator
Wondering how much to charge for a TikTok? Enter your follower count and engagement rate to get a suggested sponsored-post price range you can take into a brand negotiation.
Estimates only, not a guarantee of pricing. Based on a base rate of $0.01–$0.02 per follower, adjusted for engagement.
Suggested Sponsored-Post Rate
$325 – $650
per single sponsored post
Add a premium for extra videos, exclusivity, or paid-ad usage rights. This is a negotiation starting point, not a fixed price.
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How Much Should You Charge for a TikTok?
The most common starting benchmark for a sponsored TikTok post is $0.01 to $0.02 per follower. A creator with 100,000 followers might charge $1,000 to $2,000 for a single organic post. This is a rule of thumb, not a fixed rate, so treat the number as a floor for negotiation rather than a ceiling.
Why Engagement Rate Matters
Brands pay for attention, not just audience size. A smaller account with strong engagement often out-converts a larger but passive one. This calculator nudges the base rate up for higher engagement (3–6% adds about 30%, 6%+ adds about 60%) and applies a discount for engagement under 1%. To measure your own number, try our TikTok Engagement Rate Calculator.
Charge More for Bigger Deliverables
The suggested range covers one organic post. Add a premium when a brand wants multiple videos, niche exclusivity, paid-ad usage rights (whitelisting), or fast turnarounds. For the full picture of creator income, see our TikTok Money Calculator or read the TikTok monetization guide.